William studied media arts in college and started his career in graphic design. He then moved into an executive advertising position, managing national campaigns for companies like Verizon and Mercedes Benz and Volkswagen.
He left his job in 2004 to follow his lifelong dream of being a professional photographer.
He, his wife and oldest daughter currently operate a boutique photography studio in Missoula, Montana.
For over 12 years he has been a full-time professional photographer, starting two separate 6 figure studios.
He has worked for the last four years at the Rocky Mountain School of Photography
as the Career Training Instructor for wedding photography and portrait photography. He has taken many photography business experiments and has put in 10,000 hours in real world operation of two profitable studios. He enjoys sharing his discoveries and helping students reach their goals.